Wednesday, March 10, 2010
Some thoughts on marketing...to a new generation...
As I may have mentioned earlier in the year, I'm spending more time focusing on developing a new line of functional tableware. It's going okay, I guess. Lots of self doubt and wondering if I'm just making the same old boring thing that seems fashionable now a days. There isn't much of a lineage in this new work from my previous streamlined, wheelthrown, porcelain, clean cut work. This new stuff is dirtier, less refined, more organic (perhaps...i'm not sure, maybe organic is just a nice way of saying sloppy!)
I've been trying to focus my energy on the making part of the process, yet the marketing aspect seems to be screaming at me most days...will this sell? whose your target audience? this isn't gallery standard work so where will you sell it? Does that even matter as you have the sculptural stuff for gallery shows? where is the concept? the research component? can work just be fun to make and not have to have layers of theory and technique to justify it's existence?
What are you thinking - go back to what you we're doing before!!! But alas that wasn't paying the bills either. hmmm. So in the midst of this whole marketing dilemma i spent a day not caring and playing out in the studio making some pots for my kid since it's time to put the melamine plates and plastic bowls aside for the 'real" stuff, the clay. As a kid my folks got us each a set of Bunnykins dishware which i still have to this day. So i thought to myself that there must be an audience for ceramic dishware made just for the little ones - although i guess it's their parents that are the ultimate suckers that dole out the cash for them. Anyway, I'm not sure where I'm going with this thought, but I sure had a ton of fun making them, and you know some days that's really all that matters, right?
Etsy link to the kids pots.
And here's a few other examples of those making ceramics for the young ones:
Shenzhen Effort Trading